FMS Europe

Franchise Development Portal

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Franchise Marketing Systems · fmsfranchise.eu
FMS Europe Franchise Development Questionnaire 0%
Franchise Marketing Systems

The blueprint for your franchise system starts here.

This is the working session that shapes your Franchise Operations Manual, the document that will govern how every future franchisee operates and performs. Answer as much as you comfortably can. The more you share, the sharper your manual will be, but you are never on your own with it.

30 to 45 minutes
14 guided sections
Sent privately to your consultant
BrandStructureLegalPre-OpeningTechnologyDigitalProductsEquipmentPeopleOperationsQualityFinancialsTrainingFinal
Section 1 of 14

Business Identity & Brand

Who you are, how the public knows you, and the story behind the business.
This is the easy part, most of it you can answer in your sleep. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Noted. No website yet, or an older one? A franchise-ready web presence is part of what FMS Europe builds. Flagged for your consultant.
Worth discussing. Franchising from a single unit is possible, but a documented, repeatable model matters even more. We will make sure the manual proves the concept transfers.
To send your logo, brand guidelines, photography and business cards: reply to the confirmation email you receive after submitting, or email them to info@fmsfranchise.eu with your brand name in the subject line. High-resolution PNG, SVG, AI or PDF preferred.
Section 2 of 14

Franchise Structure & Relationship

How the franchisor and franchisee relate, and what you commit to deliver.
Several of these are decisions we make together. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Section 3 of 14

Territory, Legal & Intellectual Property

The legal foundation: territory rights, trademarks, and the documents that make the system enforceable.
This is heavy legal ground and very few founders have it all in place. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Flagged. Territory definition is a core legal and commercial decision. We will work through the right model for your business, you do not need an answer now.
Important, but we will guide you. Trademark protection underpins the whole franchise. If it is not registered, it becomes an early priority and we will point you the right way.
Section 4 of 14

Site Selection & Pre-Opening

How a franchisee finds a location and gets from signing to opening day.
Much of this is what we design together. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Noted. We will help define the premises model and the standards a franchisee must meet.
Opportunity. A repeatable launch playbook drives a franchisee’s first 90 days. FMS Europe can build this with you.
Section 5 of 14

Technology & Systems

The software backbone a franchisee runs the business on. Gaps here map directly to what we can build.
Ticking nothing is a perfectly valid answer, it simply shows us where to help. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Worth a conversation. Managing franchisees by email and spreadsheet stops scaling fast. A central franchise portal is something FMS Europe can put in place. Noted.
Noted. Without a CRM, leads and customer follow-up leak. We can standardise one across the network.
Noted. If customers book or order online, a standard system across franchisees protects the brand experience.
Noted. Standardised accounting makes royalty reporting and performance monitoring far cleaner. We will recommend a setup.
Section 6 of 14

Digital Presence & Reputation

How the brand shows up online and earns trust. This drives enquiries and local sales.
Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Opportunity flagged. Reviews are the biggest local-trust driver for franchise units. A standardised review-generation system is something FMS Europe sets up.
Noted. A franchise system needs a website that recruits franchisees and supports local units. We will scope this with you.
Section 7 of 14

Products, Services & Pricing

What a franchisee sells, at what price, and the know-how behind it.
Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Flagged. Undocumented proprietary know-how is both a risk and an asset. Capturing it is central to a strong manual, and we will do it with you.
Section 8 of 14

Equipment, Supplies & Vendors

What a franchisee must buy, from whom, and the total cost to open.
The tables are there if you have the detail to hand. If not, leave them and email us a list later. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Noted. Defining the total investment precisely is part of building a credible franchise offer. FMS Europe builds this financial model with you.
Section 9 of 14

People & HR

The roles, hiring, and people systems a franchisee needs. Existing documents can be emailed in.
If you have HR documents already, just tick them, we will request the files separately. Missing most? Normal. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Section 10 of 14

Daily Operations & Procedures

The repeatable routine that becomes the core of the operations manual.
Do not write an essay here. A few bullet points, or nothing at all, is fine, we draw the detail out of you in our sessions. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
This is the heart of it, and you are not expected to have it written. Procedures that live in the founder’s head are the single biggest barrier to franchising. Extracting and documenting them is exactly what the FMS process does, through conversations with you.
Section 11 of 14

Quality Control & Standards

How you protect the brand experience across every location.
Most founders run on instinct here rather than formal systems, that is exactly what we formalise. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Opportunity. Measurable, audit-ready standards are what let a franchisor protect the brand across every location. FMS Europe builds these into your manual.
Section 12 of 14

Financials & Royalties

How money moves through the system, for the franchisee and back to you.
Pricing the franchise is something we model together using real benchmarks. Best guesses or “need assistance” are perfectly fine. Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Flagged. The royalty model is the engine of franchise income. We will model the right structure for your margins, no need to decide now.
Section 13 of 14

Training & Onboarding

How you get a new franchisee competent, confident, and open for business.
Already covered some of this with us, or not sure of an answer? Leave it blank or pick “Need assistance”. Your consultant will fill in the gaps with you.
Opportunity. A structured onboarding and training programme gets a franchisee productive fast and protects your brand. FMS Europe builds this.
Section 14 of 14

Final Thoughts

The open floor, and how to reach you.
Almost there. Only your name and email are required, everything else is a bonus.

Ready when you are.

Submitting sends your answers privately to your FMS Europe consultant. We will review everything and come back to you, including on anything you left for us to work through together.

You will receive a confirmation email after submitting.

Thank you. This is the start of something.

Your questionnaire has reached your FMS Europe consultant. We are already reviewing it to build your Franchise Operations Manual, and we will be in touch on anything you left for us to work through together.

Watch for a confirmation email. To send your logo, brand files or supporting documents, reply to it or email info@fmsfranchise.eu.